STRATEGIC DEVELOPER: Evolving Amazon's services into products - Developing internal Web services is easy; the hard part is bringing them to market.

The announcements from Amazon Web Services LLC just keep on coming. The latest news flash is FBA (Fulfillment by Amazon), which will make Amazon's warehouse, its customer service, and its pick, pack, and ship machinery available to sellers.

The million-plus merchants on Amazon's platform are the obvious first customers for this new service, but as Amazon CTO Werner Vogels noted on his blog, it isn't limited to products sold on Amazon.com. Anyone for whom the price is right will be able to outsource fulfillment to Amazon.

The blogosophere, already wowed by Amazon's other services, tipped its collective hat when it heard about the new fulfillment program. And …