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The Work: Private view.(print advertising)
CREATIVE - Jim Thornton, executive creative director, Leo Burnett London
The private view from my window - well, not that private really, seeing as I share it with 1.3 million motorists (source: Thornton Tedious Meeting Traffic-Flow Data Collection) - is of the legendary Cromwell Road/A4 poster sites.
Oh how, like Christopher Quentin in pantomime in Crewe, have the mighty fallen. It's now just an endless parade of hi-tech brands proclaiming: 'The Future Today Is Here Yesterday And It Looks Like Tomorrow Today.' The decline of the poster campaign is not just sad, it's utterly baffling. People spend more time in their cars or on public transport than ...
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