AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

The Work: New campaigns - UK.(General Motors campaigns for the launch of its new Corsa model)(Eurostar U.K campaigns for its travel services)(SCA Hygiene campaigns for its newly launched toilet papers)

Campaign

| October 06, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright
 
ONE TO LOOK OUT FOR 
VAUXHALL CORSA - NEW CORSA. C'MON! 
CREDITS 
Project: New Corsa. C'mon! 
Client: Olivia Danan, brand communications director, General Motors 
Brief: Establish the new Corsa as the most stylish and fun-to-drive car 
Creative agency: Delaney Lund Knox Warren & Partners 
Writer: Jon Elsom 
Art director: Keith Terry 
Planners: Charlie Snow, Ed Warren 
Media agency: Initiative 
Media planner: Steve Pople 
Production company: Outsider 
Director: Dom & Nic 
Photographer: Emir Haveric 
Exposure: TV, press, outdoor, events 

General Motors is backing the launch of its new Corsa model with a pan-European campaign to establish the car as a fun and stylish option ...

Related articles from newspapers, magazines, journals, and more
Opel to challenge VW with low price for new Corsa (Opel will VW in Preiskampf...
News wire article from: Europe Intelligence Wire July 17, 2006 700+ words
...rival Volkswagen (VW). According to a magazine report, the new Corsa, a compact car, will be available at a starting price of...000 euros, to people making an early reservation for the new Corsa. Opel confirmed that there would be a bonus for people reserving...
New Corsa will have in-house bold design; GM rejects Italian styling for small...
Magazine article from: Automotive News Europe Lewin, Tony March 21, 2005 700+ words
...The third-generation Punto, which debuts at September's IAA in Frankfurt, was designed by Giugiaro. Forster said the new Corsa will maintain its price 10 percent to 20 percent above the Kalos, the small car offered by Chevrolet, GM's budget brand...
Opel to launch new Corsa model on market in October (Serienstart fur Corsa in...
News wire article from: Europe Intelligence Wire August 22, 2006 700+ words
...the plant. Around 150m euros are reported to have been invested. The vehicle is also manufactured at a Spanish plant. The new Corsa is to be launched on the market in October. In the coming year, the Eisenach site plans to reach total annual production...
Case Study: Vauxhall unveils new Corsa in Salzburg.(General Motors Europe AG...
Magazine article from: Conference & Incentive Travel December 20, 2006 700+ words
...equipped with touch screens, so they could interact with a 45-minute presentation, which provided a thorough grounding on the new Corsa. 'It was a fun, and engaging way of learning about the car,' says Lloyd-Jones. At the end of the exercise, the reveal...
Motormart: New Corsa promises a stylish drive.
News wire article from: Europe Intelligence Wire June 26, 2003 700+ words
(From Belfast Telegraph) Byline: Derek Blackemail: deblack@lineone.net GAINS in economy and styling changes are the main features of a new edition of the Vauxhall Corsa (left) which goes on sale in the autumn. There are new 1.3 litre and 1.7 litre common rail turbo-diesel engines (70 and
Opel premieres 'easytronic' transmission in new Corsa.
Magazine article from: BusinessWorld (Philippines) November 15, 2000 700+ words
"Easytronic" is a new, automated, five-speed manual gearbox combining the advantages of automatic and manual transmissions. Opel Corsa drivers with "Easytronic" can choose effortlessly between manual or automatic shifting. In manual mode, "Easytronic" engages and disengages the clutch for the
The Work: New campaigns - UK.(Vauxhall Motors Ltd.; Delaney Lund Knox Warren &...
Magazine article from: Campaign June 22, 2007 700+ words
...VAUXHALL - JOYRIDE CREDITS Project: Joyride Client...Brief: Develop the new Corsa launch campaign Creative...LEAVE A MAN BEHIND CREDITS Project: Never leave a man...PIZZA HUT - GOLD SPOT CREDITS Project: Gold spot Client...
Vertabase software makes Think Marketing more profitable - Marketing and...
Press release article from: PR Newswire December 11, 2007 700+ words
OAK PARK, MI, Dec. 11 /PRNewswire/ -- Vertabase, a leading developer of project management software, today announced that Think Marketing, the largest full-service marketing company and advertising agency in the British Columbia Interior, has increased overall profitability thanks to the
Corsa is THE car to have.
News wire article from: Europe Intelligence Wire August 25, 2006 700+ words
(From The Daily Star) SO what was it like, George? What was what like? New Corsa. Waddya make of it? New Corsa? You idiot. You mean the new Corsa. No. I work for Vauxhall and I mean New Corsa. What was it like? Welcome to the...
WANT A BRAND NEW MOTOR?CORSA YOU DO.
News wire article from: Europe Intelligence Wire May 26, 2006 700+ words
...those of Vauxhall, who are bidding to make the new Corsa (above) sound hip and trendy. They've even...favourite word to describe its looks. Apparently New Corsa (note, not the new Corsa) has a "dynamic" sporty stance. What else...
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA