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Death of the account man.(scarcity of good account managers)
The demise of the account person has been greatly exaggerated. John Tylee reports on the changing aspects of their role and why agencies can't do without them.
What makes a great account manager? It's not as simple a question to answer as it used to be. In the past, the most junior carried the bags, made the coffee and ordered the cabs. The most senior picked up the tab after the four-hour lunch, arranged the box for the opening day at Ascot and built relationships so close that it was not unknown for a top account man to become godfather to the offspring of a company chairman.
However, things have changed. Procurement pressures and tightened margins ...
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