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Diary: Turkey of the week - RKCR/Y&R - Actimel.(Brief article)
Francesca Newland really dislikes Rainey Kelly Campbell Roalfe/Y&R's spot for strawberry-flavoured Actimel:
'I can't bear it when agencies use crazed women to convey the desirability of a new product. Remember the one where a woman scraped out the last of her margarine with a toothpick? Empathy levels for a ...
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