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Diary: Cool brands will go cold after appearing in book.
If The Fonz was an adman today, he'd slide off the side of his jukebox at the sight of some of the brands packaged together in CoolBrands. Featured in the tome are brands so funky and hip even your grandmother will have heard of them.
In: Dr Martens, Pringles, Filofax, The Times and Douwe Egberts.
Out: any grasp that the world of marketing communications has moved on so dramatically that promoting a hierarchical view of brands is just not cool. Worse - the brands in the book have actually paid to be there.
In fact, ...
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