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The World: Tokyo - MindShare and Asatsu win pounds 120m Unilever account.(Unilever Group; MindShare; Asatsu Inc.)(Brief article)
Unilever in Japan has split its pounds 120 million media planning and buying account between MindShare and Asatsu-DK. The move dispatches the incumbents Initiative and Hakuhodo.
The account was previously split between Initiative on planning and Asatsu and Hakuhodo on buying.
MindShare will now look after the former, while Asatsu will ...
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