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The World: Detroit - McKinney faces pitch to keep dollars 70m Audi account.(Scott Keogh appointed at Audi AG)(Brief article)
Audi has called a review of its dollars 70 million creative account. McKinney, the incumbent, will pitch against Fallon Minneapolis, Bartle Bogle Hegarty New York and Bell & Partners, San Francisco.
Audi's new chief marketing officer, Scott Keogh, will oversee the review. He held meetings last week with heads of the involved agencies in Europe.
McKinney has worked ...
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