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Media: Double Standards - 'The website E! Online is my guilty pleasure!'.(interview with Jeremy Verba)(Interview)
Two heads of user-generated content sites reveal how they are going to increase revenue, keep their site users safe, and predict what the 'next big thing' is going to be.
JEREMY VERBA - chief executive, Piczo
- Who are your biggest advertisers?
SonyBMG, Yahoo!, MSN, New Line Cinema, Sony Entertainment and NBC Universal, among others.
- Can you give an example of a recent campaign which made good use of your site?
Piczo partnered with MGM and its hit Stormbreaker. We offered a site promoting the film which allowed users to download the trailer, music from the film and wallpapers.
- How does your revenue model work?
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