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Media Lifeline: Newspaper freebies.
Newspapers use everything from CDs, DVDs and now posters to tempt readers.
1981: Fitful promotional tactics based around star prizes such as holidays and cars have long been standard fare in the newspaper industry. But The Sun kicks off a more sustained promotional war in the tabloid sector when, already riding high in circulation terms, it launches a bingo game. Its rivals, notably the Daily Mirror, follow suit and prize money begins to ratchet up towards pounds 1 million.
1998: A one-off innovation by The Mail on Sunday - a compilation CD of football-related music - plays on growing World Cup fever and heightened anticipation surrounding England's participation in the tournament. But few in the industry give the initiative a second thought.
2000: In any case, Associated has begun focusing on more ambitious, high-profile promotions, such as its 'Win a dream home' formats running in various guises across the Mail titles and the Evening Standard. But the rest of the industry is just starting to digest the fact that the MoS World Cup CD lifted circulation that ...
- Britain's sports minister ordered home from World Cup final.
- News wire article from: Europe Intelligence Wire November 18, 2003 700+ words
...for Saturday's World Cup final between Australia...said. London's Evening Standard newspaper said...spokesman told the Evening Standard: "I can't tell...lifted football's World Cup in 1966. The Evening Standard said Caborn was...
- Papers count on World Cup.
- News wire article from: Europe Intelligence Wire July 14, 2006 700+ words
...Newspapers are hoping that the World Cup will provide them with...did not reap expected World Cup benefits, seeing only...distributors. The London Evening Standard is another paper thought...little boost from the World Cup, despite producing a...
- Rugby World Cup Campaign Draws Big Chiefs to Sydney, Australia, Touchline.
- Newspaper article from: Knight Ridder/Tribune Business News November 17, 2003 700+ words
By Bernard O'Riordan, Evening Standard, London Knight Ridder/Tribune...Nov. 17--England's Rugby World Cup campaign has reached the business...ultimate prize. To see more of the Evening Standard, or to subscribe to the newspaper...
- Britain's Bookies to Be Losers in World Cup Gambling in Hong Kong.
- Newspaper article from: Knight Ridder/Tribune Business News May 29, 2002 700+ words
By Ray Heath, Evening Standard, London Knight Ridder/Tribune...29--Whoever lifts football's World Cup after the final in Japan, it is...British banker. To see more of the Evening Standard, or to subscribe to the newspaper...
- HOTLINE: The Evening Standard signs up Littlewoods Leisure as sponsor.(Brief...
- Magazine article from: Campaign May 3, 2002 700+ words
The Evening Standard has signed up Littlewoods Leisure as the sponsor of its 76-page World Cup supplement, published on 21 May. The six figure deal was negotiated by Zed Media.
- Evening Standard, London, Market Report Column.
- News wire article from: Evening Standard (London) October 11, 2001 700+ words
...guaranteeing England a slot in the World Cup finals with his last-minute equaliser...Greece on Saturday. To see more of the Evening Standard, or to subscribe to the newspaper...Kingdom's pound sterling. (c) 2001, Evening Standard, London. Distributed by Knight Ridder...
- Evening Standard, London, Anthony Hilton Column.
- Newspaper article from: Knight Ridder/Tribune Business News June 18, 2004 700+ words
By Anthony Hilton, Evening Standard, London Knight Ridder/Tribune...SOCCER FACTOR: When France won the World Cup in 1998, it had a hugely positive...problems. To see more of the Evening Standard, or to subscribe to the newspaper...
- Travellers Will Not Miss World Cup Games in England.
- Newspaper article from: Knight Ridder/Tribune Business News May 23, 2002 700+ words
Evening Standard, London Knight Ridder...all England's vital World Cup games, with delayed...To see more of the Evening Standard, or to subscribe to...sterling. (c) 2002, Evening Standard, London. Distributed...
- World Cup Puts Focus on Puma, Adidas.
- Newspaper article from: Knight Ridder/Tribune Business News May 23, 2002 700+ words
...Allan Hall, Evening Standard, London Knight...this year's World Cup. At some point...the official World Cup ball may be a...victory in the last World Cup in Adidas shoes...see more of the Evening Standard, or to subscribe...
- Evening Standard, London, Robert Lea column.
- News wire article from: Evening Standard (London) July 20, 2006 700+ words
...supermarkets. "The World Cup was all about food and...football." While the World Cup also fuelled a boom in...thanks partly to the World Cup. The fashion-based...To see more of the Evening Standard, or to subscribe to...