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Weilands revamps with talent search.(Paul Weiland Film Co.)(Brief article)

Campaign

| October 06, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Paul Weiland, one of Britain's longest-serving commercials directors, is relaunching his production company as well as completing a new initiative, which is designed to unearth innovative young talent.

The Paul Weiland Film Company will now be called Weilands, the name by which it has commonly been referred to by the advertising industry.

The company is also pressing ahead with its Cheap Young Talent initiative. This aims to supply directors who have a passion for advertising and want to communicate with consumers via a wide range of methods, from virals and programme idents to mobile phones and websites.

The ...

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