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Kitcatt Nohr scoops Waitrose account.(Kitcatt, Nohr, Alexander and Shaw contracts with Waitrose)(Brief article)
Waitrose has appointed Kitcatt Nohr Alexander Shaw as its direct marketing agency as it looks to build its share of the UK food shopping market.
Kitcatt Nohr won the pitch against Archibald Ingall Stretton and Partners Andrews Aldridge in a process conducted by The Haystack Group.
The agency will be developing a customer relationship strategy for Waitrose, which involves retention activity to ward off competition from rivals and acquisition campaigns to support the supermarket's expansion plans.
Waitrose is looking to double its size nationally by extending its reach outside of the South-East, where most of its stores have been based.
The appointment of Kitcatt Nohr is the latest in a series of changes to the supermarket's agency arrangements. The advertising account moved into Miles Calcraft Briginshaw Duffy in ...
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Integrated agency Kitcatt Nohr has appointed former Nike digital brand director Angus Mackinnon...founded digital agencies Playgroup and Now Wash Your Hands. At Kitcatt Nohr he will work with creative partner Paul Kitcatt and digital planning...
- C4 Learning appoints Kitcatt Nohr to target UK teachers.(Brief article)
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Channel 4 Learning has hired Kitcatt Nohr Alexander Shaw to create an integrated...integrate video clips into lessons. Kitcatt Nohr, which also handles the Government...video tape to find the perfect clip." Kitcatt Nohr creative partner Paul Kitcatt says...
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...Research UK has appointed integrated agency Kitcatt Nohr Alexander Shaw to create a loyalty marketing...Paul Kitcatt, creative partner at Kitcatt Nohr, comments: "We've been working...programme that reflects their commitment." Kitcatt Nohr was appointed following a four-way...