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The Conservative Party has backed growing demands for curbs on advertising and marketing aimed at children.
In a surprise move, representatives at the Tory conference in Bournemouth voted by 52 per cent to 48 per cent for a motion saying: 'It's time to consider a ban on marketing to children.'
The vote was seen as further evidence that a political consensus is developing in favour of tougher action on junk food and other ads.
In the past, the Tories have been regarded as a pro-business party opposed to state regulation. The Tory leader, David Cameron, said he had always opposed a ban based on his experience as the director of corporate affairs at Carlton Communications, but agreed that one should now be ...