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O&M nets Hellmann's job.(Ogilvy & Mather Worldwide Inc)(Brief article)
Blow to Lowe as Unilever aligns pounds 33m pan-Euro account into Ogilvy & Mather.
Ogilvy & Mather has won the pounds 33 million pan-European Hellmann's mayonnaise account. The appointment follows a decision by Unilever to align its food brands across its roster networks.
The move is a blow for Lowe, which has handled the business in the UK and in Europe, where the brand is known as Calve, since 2000.
O&M handles the brand in most other markets, including North America. It will begin working on the brands in its new markets in January.
As part of the realignment, Lowe has been handed additional European territories on the Unilever global Family Goodness account, which includes the spreads Blue Band, Doriana and Rama.
It is unlikely, however, that the London office will produce local work for any of these new brands.
Alan Jope, the Unilever group ...
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