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United London wins Masterfoods' Tracker.(Brief article)
United London has gained a coveted place on the Masterfoods UK roster after winning the pounds 2 million Tracker bar account.
The appointment follows a pitch against an undisclosed number of non-roster agencies and sees United London join Abbott Mead Vickers BBDO and TBWA\London on the confectionery manufacturer's roster.
A source close to the account said Masterfoods was also looking to retain other agencies involved in the review on a project basis.
The company approached agencies in September with a brief to ...
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