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Stuart Pocock is to leave Agency Assessments International to set up his own pitch consultancy.
Like Agency Assessments, Pocock's yet-to-be-named company will only charge marketers for its services.
Pocock is positioning his business to handle pitches across a range of disciplines including PR, digital and direct marketing, as well as advertising.
Also, while Pocock will offer consultancy services, it is unlikely to be on a retained basis, as Agency Assessments' model is. Instead, Pocock will offer guidance for clients that are seeking advice on their agency relationships.
Pocock and Wethey's working relationship, which dates back 25 years, will continue on an informal basis, enabling the two companies to help each other out on client conflict.
Pocock has worked at Agency ...