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The aeroplane manufacturer Airbus has approached five network agencies to handle its global corporate above-the-line account.
Euro RSCG currently handles the business. Airbus declined to name which agencies had been approached or if the incumbent has been asked to repitch.
The winning agency will be briefed with creating global campaigns backing the launch of Airbus products. The initial thrust of the business will be to promote the company's much-vaunted giant ...