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Team Saatchi picks up pounds 2m Lanson job.(Lanson Champagne)(Brief article)
Team Saatchi has been awarded the pounds 2 million creative account for the Champagne brand Lanson.
The company has briefed the Saatchi & Saatchi boutique agency to develop a campaign which will relaunch the brand in the UK. If the work proves successful, it will be rolled out globally.
In June of this year, Lanson was bought by the BCC Group in France, and the company is investing heavily in the brand as it tries to take market share from its main rival, the LVMH Group, which owns Moet et Chandon.
Sophie Hooper, the managing director of Team Saatchi, ...
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