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Grand Union lands COI's safe sex task.(Brief article)

Campaign

| October 06, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Grand Union has won COI's online brief to promote safe sex to young people.

The agency won the Department of Health account after a two-way final shoot-out against Profero.

Grand Union will devise digital communications for an integrated campaign launching in mid-November and will also design and develop a new consumer website.

The campaign is part of an initiative to reduce the number of sexually transmitted infections among 16- to 24-year-olds by promoting safer sex through the normalisation of ...

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