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Tag Heuer seeks network for luxury ad brief.(Brief article)
Tag Heuer, the luxury watch brand, has called a review of its global creative account.
The pitch, between a number of UK and European advertising agencies, is being overseen by Tag Heuer's international marketing director, Thierry Huorn.
The incumbent is the Geneva-based advertising agency, Holistic Communications.
The watch brand's advertising has a long-running association with celebrities. In January 2005, Tag Heuer launched a pounds 15 million ad campaign fronted by actors Brad Pitt and Uma Thurman, then Formula One driver Juan Pablo Montoya and tennis star Maria Sharapova.
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