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Bendel takes Asda marketing helm.
Rick Bendel is quitting as chief operating officer of the Publicis network to be Asda's UK marketing chief, with a brief to make it a more potent challenger to Tesco's domination of the UK retail scene.
Bendel's move is the climax of his close association with the Wal-Mart-owned chain's account, on which he has been the senior suit for many years.
His remit will include advertising, PR, in-store and new product development and merchandising, as well developing a high-street presence for Asda to match Tesco.
Although UK-based, he is also expected to be ...
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