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Jackass movie tie-up set to take Wolfmother to the next level.
Having already achieved gold sales accreditation for Wolfmother's self- titled debut album, Island is targeting 250,000 album sales by Christmas as it looks to increase the band's footing with younger UK audiences.
While cautious that it does not alienate other sectors of the band's fanbase, Island general manager Jon Turner says in the forthcoming single, The Joker And the Thief, the record company has a tool to significantly grow Wolfmother's target demographic of 16- to 24-year- olds.
The track, which will be released commercially on November 20, is the lead single from the Jackass: Number 2 film soundtrack and the film's stars feature heavily in the accompanying video with the band. Johnny Knoxville, Bam Margera, Wee Man, Preston Lacy and Dave England all figure in the clip, which Turner expects to propel the band into the mainstream arena.
"I think the MTV/Jackass focus will really start to draw younger people in to the band," he says. "We have sold 120,000, with 110,000 at retail, but the 16- to 24-year-old market is not a ...
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- Press release article from: PR Newswire March 9, 2006 700+ words
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...Mcdonald Sep. 16--Wolfmother isn't the future of...Wednesday night, the band showed that such a trip...works in 2006. While the band is often compared to...theatrical, clowning outfit - Wolfmother plays it straight. There...cheek in this hard-rock band's attack. Both live...
