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Web 2.0: Companies explore virgin online territory.
In the advertising world, the buzz-word of the moment is "engagement", as brands rush to find ways of interacting with a consumer base which is increasingly embracing the relatively ad-free world of Web 2.0.
A similar trend has emerged in the music business in recent months. The launch of MTV Flux, where VH2 once stood, is touted as a testament to MTV's faith in the creativity of its audience and the watchability of the content they generate.
In August, the network marked its 25th anniversary with a specially commissioned video by The Streets compiled from footage shoot by five MTV viewers, who were each given video cameras and instructed to shoot what they liked.
Elsewhere, YouTube and Warner Music Group believe their recent deal can generate a similar sense of grass-roots engagement. The financial advantage to Warner is self-evident: YouTube's business model dictates that it attracts watchable content, while the label receives a slice of advertising income. Writing on the YouTube blog, "the YouTube team" also extol the virtues of the agreement in excited terms: ...
- ELECTRONIC ARTS AND TODD RUNDGREN BRING FIRST INTERACTIVE MUSIC-ONLY CD TO...
- Press release article from: PR Newswire June 2, 1994 700+ words
...CD platform. "No World Order" was created by world...constant innovator Todd Rundgren. Todd has invented...represents a merging of Todd Rundgren the artist and Todd Rundgren the technologist. "No World Order" is a musical album...
- FORWARD RECORDS AND PHILIPS INTERACTIVE MEDIA OF AMERICA JOIN FORCES ON NEW...
- Press release article from: PR Newswire April 5, 1993 700+ words
Both Companies Plan Summer Releases of Todd Rundgren's `No World Order' SANTA MONICA, Calif., April 5 /PRNewswire...As Rundgren explains, "TR-I" stands for "Todd Rundgren Interactive," representing his redefinition...
- Peavey tours with Rundgren's interactive concert. (Peavey Electronics Corp.;...
- Magazine article from: Music Trades April 1, 1994 700+ words
...future-tech guru and Peavey user Todd Rundgren resumed his expedition with a January...Los Angeles. His latest album, "No World Order," marked the first concurrent release...graphics, and text. To produce "No World Order," Rundgren created a database of 933...
- Todd Rundgren returns to rock and his guitar with 'Arena': Musician's best...
- News wire article from: The America's Intelligence Wire November 9, 2008 700+ words
...Malcolm X Abram Since the mid-1990s, North Coast favorite Todd Rundgren has allowed his love of technology to override his love of...experiment with interactive CD-ROM albums such as 1993's No World Order, 1995's The Individualist and 2000's One Long Year...
- Todd Rundgren to Play Inaugural Concert at Newly Re-Named Fillmore Philadelphia.
- Press release article from: PR Newswire March 29, 2007 700+ words
...FirstCall/ -- When doors open to Todd Rundgren's Philadelphia concert on April 27th...the reconfigured club, which upon Todd Rundgren's christening concert, will be known...fitting that Pennsylvania native son, Todd Rundgren, will open The Fillmore Philadelphia...
- HDNet Presents Todd Rundgren: The Arena Tour.
- Press release article from: PR Newswire January 8, 2009 700+ words
Todd Rundgren performs at the Boulder Theater for...The HDNet Concert series presents "Todd Rundgren: The Arena Tour," on Sunday, January...performer, songwriter and producer Todd Rundgren performs songs from his early catalogue...
- Todd Rundgren returns to the arena.(LESSON: Licks & Tricks)(Interview)
- Magazine article from: Guitar Player Gress, Jesse October 1, 2008 700+ words
...BUILD IT, THEY WILL COME. THAT'S WHAT UBER-MUSICIAN TODD RUNDGREN is counting on. "I figured if I made an album of arena...they will come. So, guitar lovers rejoice--this is the Todd Rundgren album you've been waiting for. Arguably his most guitar...
- Producer and Recording Artist Todd Rundgren to Join Context Media Advisory...
- Press release article from: PR Newswire May 21, 2001 700+ words
...the appointment of recording artist and new media pioneer Todd Rundgren to its Advisory Board. The board offers Context Media expert...build and maintain fan-supported subscription services. Todd Rundgren has long been recognized as an innovator in both music and...
- Hello, it's Mac. (Todd Rundgren's Apple programming activities and views)
- Magazine article from: MacWEEK Whitmer, Clair October 11, 1988 700+ words
Hello, it's Mac SAUSALITO, Calif. -- Todd Rundgren is convinced that if he only enough time, he could make...seminar were still looking for rockstarToddRundgren, not Todd Rundgren the software developer, leading Rundgren to dismiss...
- New Minds Series Addresses the Human Side of Technology; Todd Rundgren, Bruce...
- Press release article from: Business Wire September 23, 1998 700+ words
...condition. The New Minds lectures and performances will feature Todd Rundgren, Bruce Sterling, Mamie Rheingold, Jane Metcalfe, Jeff...Jacobson (moderator), Thursday, Oct. 21, 7:30 p.m. - Todd Rundgren, Wednesday, Oct. 29, 7:30 p.m. -0- The series...
