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What's in a logo?
For last summer's World University Games in Buffalo, the symbol had to be all things to all people because of the competition's global nature.
Among other things, the logo had to convey what was happening and where and that the event was open to the peoples of the world. It also needed to be colorful, convey unity and the competition's relationship to the Olympics.
It needed to fit nicely onto a T-shirt and, ultimately, a postage stamp.
And it had to be ready years before the competition.
A seemingly impossible order? Not particularly, according to David Buck, creative director at Crowley Webb & Associates, the Buffalo …