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Kroger takes generous view of consumer penny pinching.

Retailing Today

| September 25, 2006 | Duff, Mike | COPYRIGHT 2008 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission. (Hide copyright information)Copyright

CINCINNATI -- Kroger Co. chairman and ceo David Dillon is the latest executive to tell retail analysts that consumer spending is slowing down, but said that Kroger's positioning should prove an advantage as consumer spending slows.

Kroger continues to insist that traditional supermarket operators aren't on the road to extinction and, during a conference call detailing second-quarter results, backed up its assertion by raising its identical-store sales projections.

Kroger's second-quarter sales increased 9.2% to $15.1 billion. Identical supermarket sales in the period ended Aug. 12 gained 7.9%, counting fuel, and 6.0% without. Net earnings in the quarter …

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