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putting feeling into content.(trends in podcasting)

Information World Review

| October 02, 2006 | Caldwell, Tracey | COPYRIGHT 2006 Incisive Media, published with the permission of Incisive Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Tracey Caldwell

putting feeling

into content

Podcasts are adding the 'human touch' to previously dry corporate information. They are providing a fresh new learning tool for professional development and study in corporates and universities. They allow people to 'time-shift' when they want to receive information into previously dead time so, for example, an executive can catch up regulatory developments while driving a car.

These are just some of the reasons why podcasting has hit the corporate information and academic mainstream. According to Factiva, the term podcasting was first used only two years ago. Now Nielsen/NetRatings ...

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Source: HighBeam Research, putting feeling into content.(trends in podcasting)