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New 'Surf City' nastiness: HUNTINGTON BEACH DEMANDS REMOVAL OF SANTA CRUZ T-SHIRT.

San Jose Mercury News (San Jose, CA)

| September 25, 2006 | COPYRIGHT 2007 San Jose Mercury News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Kimra McPherson

Sep. 25--The sharks are circling Santa Cruz again. And this time, they want the T-shirts. Huntington Beach lawyers aren't joking around when it comes to enforcing the city's trademarked "Surf City USA" title. They've ordered beachwear shop Noland's on the Wharf to stop selling a shirt that pairs the words "Santa Cruz" and "Surf City" with a little "USA" -- giving the mostly goofy battle over the slogan a nasty new edge. The shop was given until Friday to clear out all of the offending shirts, owner Ginger Noland said. But then something happened that the Huntington Beach folks might not have seen coming: The shirts became a hot…

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