Thailand: Ad agency Far East DDB applies matrix management.

(From Thai Press Reports)

Section: Corporate News - To bring out the best in colleagues, the newly appointed managing director of advertising agency Far East DDB, Dan Zonmanee, sometimes pretends to be a bit silly, The Nation reports.

"People here didn't want to show disagreement with the managing director and other executives. They tended to follow all directions because former executives were very senior. As a newly appointed managing director, I wanted them to see the truth - that I, as the top executive, am also actually an ordinary person," said Dan.

During meetings, Dan might say something that people usually don't expect to hear from a top …