Brewing south of the border. (Fomento Economico Mexicano S.A. de C.V.) (Company Profile)

Growth in international markets is the strategy of choice for most market leaders. Fomento Economico Mexicano, S.A. de C.V. (Femsa) the largest beverage company in Mexico, is no exception. * In the United States, Monterrey-based Femsa is perhaps best known for its brewing operations, which produce Tecate, Tecate Light, Dos Equis, Bohemia Sol and Carta Blanca. Femsa gained added attention in December 1992 when Philip Morris Cos, Inc., parent of Miller Brewing Co., agreed to purchase a 7.9 percent stake in the Mexican giant. * Combined, Femsa's five major beer brands hold nearly a 6 percent share Continued from page 2B of the highly fragmented U.S. imported beer market, according to Beverage Industry Director of Research John C. Maxwell Jr.

Wisdom Beer Importing is the importer for Tecate, Bohemia, Carta Blanca and Sol, while the GuinessHarp Corp. …