AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Survey shows print ads still key to reaching AB markets.
(From BusinessWorld (Philippines))
Byline: Jeffrey O. Valisno
There are more well-off people who rely on the print media for information than previously thought.
Hence, companies are advised to review their advertising media mix if affluent segments of the market are their targets, results of a market survey showed.
Citing preliminary results of its first "Media Atlas" industry survey, market research firm Synovate Inc. said 42% of those surveyed in the Greater Manila Area - composed of Metro Manila and immediately surrounding provinces - aged 15-64 years, read newspapers daily, while 47% read magazines regularly.
Out of those who …
-
- Ratings war heats up; GMA says it kept Metro Manila lead in Feb.
-
Newspaper article from: Philippine Daily Inquirer
March 19, 2010
700+ words
-
- Metro Manila bucks sliding industrial property prices, rents.
-
Magazine article from: BusinessWorld (Philippines)
January 29, 2009
700+ words
-
- RP, World Bank sign environment, traffic agreements for Metro Manila.
-
Magazine article from: BusinessWorld (Philippines)
August 9, 2001
700+ words
-
- Philippines: MMDA plans to clean-up and rehabilitate Metro Manila's rivers.
-
News wire article from: Thai Press Reports
December 23, 2008
700+ words
-
- Metro Manila workers get P25 wage increase.
-
Magazine article from: BusinessWorld (Philippines)
June 26, 2006
700+ words
