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Included in this fourth section on logistics and distribution topics are: an examination of operational aspects of the food distribution chain; a look at the logistics partnership forged between Laura Ashley and FedEx; and the global logistics strategies of Benetton.
Marketing guide distribution
in Marketing (UK), 7 Nov 91: p. 23 (4 pages)
Presents an overview of the main elements to consider in distributing products, showing how easy it is to get wrong and how to put things right. Describes the building of a market system map based on two levels of wholesaler and retailer. Proposes that all agreements should be clear and standardized to prevent misunderstanding. Says issues to be included in agreement for suppliers and intermediaries should cover exclusivity, sales and marketing support, targets, training, customer service, delivery and business planning. Discusses the requirements for operational and strategic use of information technology. Describes the implications for distribution in Europe as a result of the formation of the single market. Worth a look; lists useful contacts. (TH27) Why sparks are flying
J. Thornhill + A. Rawsthorn in Financial Times (UK), 8 Jan 92: p. 12 (1 page)
Examines the increasingly strained relationship between Marks & Spencer and its suppliers (hence the rather clever title: for those not conversant with the nickname, M & S is often referred to as Marks "n" Sparks). Recession and shortened lead times through Quick Response (Andersen's IT gift to the retailing world) have created tensions; suppliers (some of them) consider M & S to be high-handed. Discusses the problems of the clothing industry exemplified by this, e.g. the difficulties of sourcing quality material in the UK, and defends M & S by noting that the company has shielded local suppliers from some of the "coldest winds of international competition". (TL29) Developing the customer-supplier interface through bar coding
R. T. Crossfield + B. G. Dale in …