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Recycled toilet tissue brand Nouvelle is aiming to drive home its position as the number one recycled brand in its category with its first on-pack promotion. Shoppers who collect three on-pack tokens can buy a 3-in-1 recycling bag for #1.99.
The brand, owned by Georgia-Pacific, has commissioned research from ICM Omnibus, which shows that more than 80 per cent of UK consumers recycle more than they did …