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Byline: Karla Bruning (Klara Wyrzykowska Susan H. Greenberg Rebecca Hall Mike Elkin Florence Villeminot)
Call it the Michelle Wie effect. With plunging necklines, miniskirts and bright prints, women's golf wear is the newest fashion frontier. Accounting for the fastest-growing slice of the golf market, women spend more than $4 billion a year in apparel, equipment and greens fees, according to the U.S. National Golf Foundation. But stodgy Bermuda shorts and polo shirts simply won't do for today's fashion-conscious players. Nike and Adidas have attracted a new generation of style-savvy golfers with their updated lines. Now a handful of women's golf-wear start-ups are teeing up to do the same.
Founded by three friends, Verdina introduced its first line in January, incorporating "details of the fashion industry," says cofounder Melissa Maundrell. "[The clothes] should be nice enough to wear in the clubhouse afterward." Verdina uses lightweight, textured fabrics instead of performance materials. The Chevron Stripe Dress, made of viscose and stretch spandex, has a collared neck to satisfy dress codes and practical pockets for storing tees (verdina.com ; $115)
Pinkcaddi features fast-drying organic materials and aims to allow women to move "from the office right onto the golf course," says CEO Cathey Le, who founded the company a year ago after she realized how essential golfing is to the business world. The Low Loft jumper is made from a stretch gabardine-Lycra blend and features a plunging neckline and flirty, swinging skirt pinkcaddi.com ; $180).
Birdie stands out with its envelope-pushing collarless tees, tank tops, miniskirts and boy shorts. Founder Kate Sutton, a golfer since childhood, set out earlier this year to create bold clothes women won't be embarrassed to wear off the links as well (birdie.com ). So grab a club and swing out, sister.
Four Hours in Warsaw The Polish capital has a multitude of hidden charms, old and new. What to do if you find yourself with a little time on your hands:
Stroll:Along the Royal Way , where you'll see the Royal Castle, totally rebuilt after WWII. Stop for a snack at Cafe Blikle, the country's best-known pastry shop (33 Nowy Swiat Street; blikle.pl ).