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Mobile ESPN adding live college football games.(News)

RCR Wireless News

| September 04, 2006 | COPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Mobile ESPN L.L.C. reported plans to offer college football fans the chance to watch up to 25 live games each month during the season from their Mobile ESPN wireless phones.

The mobile virtual network operator announced that it will offer live video from a line-up of games from ESPN and ESPN2.

"The addition of live college games to our content represents a key milestone in the way we're using innovative technology to serve sports fans,'' said Manish Jha, Mobile ESPN's senior vice president and general manager, in a company statement.

In addition to the games themselves, ads shown during the games that have been cleared for use on the mobile platform …

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Source: HighBeam Research, Mobile ESPN adding live college football games.(News)

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