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<a href="http://www.accessmylibrary.com/article-1G1-151019693/lydia-fronts-new-ais.html" title="Facts and information about Lydia fronts new AIS cheap-call campaign.">Lydia fronts new AIS cheap-call campaign.</a>
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Lydia fronts new AIS cheap-call campaign.
Byline: Srisamorn Phoosuphanusorn
Sep. 6--Advanced Info Service plans to use the award-winning singer Lydia to promote its services to spur customer engagement and brand loyalty.
The move is in line with a shift in marketing strategy to brand building from price promotions, according to Titipong Khiewpaisal, assistant vice-president for marketing of AIS.
The RS Promotion star yesterday became the new face of AIS, which has not used an entertainer as a presenter for the past two years.
At the same time, the company introduced a new prepaid promotional campaign called "U got friends". The scheme enables existing One-2-Call customers with ...
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Source: HighBeam Research, Lydia fronts new AIS cheap-call campaign.