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The National Bingo Game is putting pounds 2m behind the launch of a fresh identity and an integrated advertising campaign, to raise the profile of the game and recruit male players.
Created by The Workroom, the identity will be rolled out from 11 September. It features 15 coloured dots, including 'illuminated' ones intended to represent a winning bingo ticket. The dots, which also allude to bingo clubs' brightly lit rooms, are used to form shapes such as the pound sign, a house or an arrow.
The branding will be used on POS material and external signage, as well as on big screens in clubs during games to form the numbers that have been called.
A TV, …