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google sets out to co-opt the information experts.(internet search enhanced)

Information World Review

| September 04, 2006 | Smith, Laura | COPYRIGHT 2006 Incisive Media, published with the permission of Incisive Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Laura Smith

Google sets out to co-opt the information experts

Laura Smith

Information professionals have given a cautious welcome to a service that uses expert knowledge to help the public find reliable information.

Google Co-op is inviting people with specialist knowledge to improve internet searches by providing a set of links to the most reliable web pages on their areas of expertise.

Doctors specialising in heart disease, for example, can link the pages they think provide the most useful information on the condition. Then, when internet users search for heart disease on Google, a list of labels such as "symptoms", "treatment" or "causes" will pop up, directing users to recommended sites. Users can also subscribe to the specific filters of particular experts or organisations they trust.

Heather Gardner, project librarian at the Derby Hospitals NHS trust, said Google's project should be welcomed.

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