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Publishers hitch up for podcast gold rush.(Books24x7.com Inc. launches free podcast)(Brief article)
Byline: kim thomas
Publishers hitch up for podcast gold rush
Tracey Caldwell
Reference publishers are beginning to offer podcasts alongside paper and online products, despite research showing uncertainty about the take-up of technology for downloading audio and video files for playback on mobile devices.
Online reference software specialist Books24x7 has launched a free podcast series featuring business leaders which will be broadcast monthly. It will include excerpts from the company's ExecBlueprints Referenceware library. Aimed at senior executives and business managers, the MP3 audio files will examine best practice and offer practical tips on a variety of business issues.
Books24x7 regional director Richard Lane said: "Our customers are increasingly using ExecSummaries and ExecBlueprints as a component of their leadership programmes, often uploaded and distributed via an MP3 player.
"Many customers have started to use podcasting within their businesses, ...
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