AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
(From Financial Mail)
Byline: Larry Claasen
Number portability FREEDOM OF MOVEMENT The question is whether operators will be able to retain users and win others over to change The freedom to shift between mobile phone operators without needing to change numbers allows customers to play operators against each other.
Cellphone number portability will come into effect on September 18, giving small players such as Cell C and Virgin Mobile a better footing to attract subscribers from their larger rivals, MTN and Vodacom.
Whichever company gains the most from number portability, customers are already becoming the biggest winners. We have started …