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The future for Agencies.

Campaign

| September 01, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Over the past five weeks, our Uncovered series has looked closely at IPTV, search, gaming, mobile and user-generated content. But what impact will all this new technology have on the structure of agencies? Deborah Bonello takes a look.

The advance of the internet is creating the biggest challenge agencies have faced since the 50s, when television appeared on the media scene. As the pace of change persists, how can advertising and media agencies - companies founded on the creation and trading of traditional advertising and media models and currencies - adapt to such a fundamental shift?

Over the past couple of months, Campaign's 'Uncovered' series has ...

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