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Agencies are famously outspoken when an ad pops up that bears even a passing resemblance to one of their creations. They bleat, they moan and they do their damnedest to get awards juries to strike offending ads from shortlists.
So what is keeping the Nitro executive creative director Bruce Crouch's lips sealed when it comes to Wieden & Kennedy Portland's new spot starring the tennis player Maria Sharapova and its similarity to one of his own, a spot for Oxy that aired in March this year?
W&K's 'pretty' spot, directed by Stink's Ivan Zacharias, features Sharapova walking ...