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Which multimillionaire advertising executive, who claims he 'loves to talk dirty', is the News of the World referring to in this feature about a website that allows rich sugar daddies to pick up attractive young totty?
Under the classy headline 'Let's play mummies and sugar daddies!' the NoW's investigative reporter Gemma Calvert signed up with the site to trap some dirty old perverts with more money than they know what to do with.
Among them was a multimillionaire advertising agency boss who was promising women a monthly allowance in exchange for their weekly romps.
Known only in the story as 'Bob', our kinky adman is referred to as a 55-year-old ad boss who just loves to talk dirty. 'I love pampering young, attractive women and want the classic sugar daddy relationship,' he boasts in his profile on the website www.sugardaddie.com.
In an e-mail to Calvert, he suggests they meet for weekly dates, adding there would be 'a physical element to our relationship'. Later on in the missive, the slippery old Lothario elaborates in great detail about what really gets his blood pressure rising.
'I'm ...