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Editorial: Has JWT turned corner with Smirnoff win?(Editorial)(Brief article)

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| September 01, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Well done JWT for snatching Diageo's global Smirnoff business back from Bartle Bogle Hegarty. The group took a courageous decision 18 months ago to refashion itself for a new age, anticipating the change might be ...

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