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Close-Up: 24 hours with ... Guy Phillipson, Internet Advertising Bureau.
Name: Guy Phillipson Job: Chief executive, Internet Advertising Bureau Professional mission: Help advertisers find the best role for online advertising to engage consumers and build their brands Personal mantra: Fair words butter no parsnips
7.10am Exercises, get dressed - purple socks-and-tie combo.
7.40am Breakfast with mother (live with her three days a week).
8.20am My friends at Starbucks give me a free cappuccino.
8.30am Get to work. Start e-mailing and taking phone calls.
10.00am Discuss the Snakes on a Plane phenomenon with our web editor, Ben. Turns out he posted a self-penned article about it three days ago (on the ball or what?)
10.40am Mix grapefruit squash and have meeting with our events and PR guru Amy about the running order for tonight's summer debate - we're asking: 'Is the internet the future of advertising?'
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