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The World: Kuala Lumpur - Burnett loses Malaysia Airlines to Publicis.(Leo Burnett Malaysia)(Brief article)
Leo Burnett Malaysia has relinquished its eight-year hold on the Malaysia Airlines (MAS) account.
The creative business has now been moved into Publicis in the region. However, owing to a spending freeze instigated earlier in the year, it is unclear how much MAS will be spending.
The resignation of the business follows the departure of key members of the Leo Burnett team, ...
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