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The World: Munich - Discovery targets men with free-to-air channel launch.(Discovery Networks Europe)(Brief article)
Discovery Networks has announced that it will be launching a new free-to-air channel in Germany.
DMAX will be a fact-based entertainment network that focuses on the lifestyles and interests of upscale male viewers aged 20 to 39.
It will offer programming based on motoring, science, travel, home improvements and technology.
At its launch, the channel will have a ...
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