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The World: Chicago - DDB beats Euro to dollars 250m Safeway business.(Brief article)
DDB in Chicago has picked up the dollars 250 million Safeway account, beating Euro RSCG in a two-way final shoot-out.
The agency pitched alongside PHD in San Francisco, which was awarded the media planning and buying duties.
The original pitchlist was cut from four to two agencies earlier in the month. The supermarket cut Young & Rubicam, while ...
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