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Managing directors of media agencies explain why medium-sized shops offer the best of both worlds.
PETER THOMSON - MANAGING DIRECTOR, M2M
- What makes your agency stand out in the market?
Being able to offer the best of both worlds - the resource of a global network but the culture and spirit of an independently managed agency.
- What are the challenges of running a medium-sized media agency?
Ensuring I stay immersed in media and making sure I don't get too sucked into the tedious and largely posturing discipline that is 'management'. Also nurturing our culture, while all the time guarding against becoming another soulless media sweatshop.
- What has been the biggest threat your agency has faced in the past 12 months?