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Media: Double Standards - 'Running round Highbury listening to adult rock'.(M2M)(Interview)

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| September 01, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Managing directors of media agencies explain why medium-sized shops offer the best of both worlds.

PETER THOMSON - MANAGING DIRECTOR, M2M

- What makes your agency stand out in the market?

Being able to offer the best of both worlds - the resource of a global network but the culture and spirit of an independently managed agency.

- What are the challenges of running a medium-sized media agency?

Ensuring I stay immersed in media and making sure I don't get too sucked into the tedious and largely posturing discipline that is 'management'. Also nurturing our culture, while all the time guarding against becoming another soulless media sweatshop.

- What has been the biggest threat your agency has faced in the past 12 months?

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