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Media Lifeline: London freesheets.
Publishers up the ante in the battle for the capital's commuters.
September 2005: City AM, a morning freesheet aimed at City workers, launches in the Square Mile. Run by its chief executive, Jens Thorpe, and the managing director, Lawson Muncaster (pictured), its distribution figure begins to grow, hitting 88,000 copies within months.
October 2005: Metro, the Associated Newspapers morning commuter freesheet that launched in 1999 and has established itself profitably, begins reassessing its position in the light of City AM's success. The imminent offer of new Tube and rail freesheet distribution contracts is also focusing minds. Doug Read, Metro's executive director, says: 'We are looking for ways to extend the brand.'
June 2006: Network Rail and Transport for London, which had been planning to offer evening freesheet distribution contracts on a separate basis, now enter talks about a single, unified advertising contract covering all Tube stations and London rail termini. Associated Newspapers, Express Newspapers (long believed to have coveted entry to this market) and News International are the likely bidders.
July ...
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