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Edinburgh TV Festival: top ten talking points.
Charles Allen was the Festival's main talking point with his strong criticism of ITV's advertisers, Darren Davidson writes.
1. MacTaggart Lecture
If the MacTaggart Lecture - the centrepiece of the Festival - is intended to stimulate debate, the outgoing ITV chief executive, Charles Allen, succeeded. Allen got people debating whether Channel 4 still deserved its public status and subsidy. Not only did he divert attention away from ITV's problems, he also set the agenda as Ofcom prepares to review Channel 4's funding.
2. Allen attacks ITV's customers
The MacTaggart lecture grabbed the headlines for Allen's attack on ITV's biggest commercial rival, Channel 4. However, TV executives were shocked by his criticism of ITV's advertisers. Allen said: 'They tell us they want ITV to be strong, to deliver mass, to own event, to surprise with drama that shakes the trees. But the flip side of that - investing with us in the schedule, giving us the financial firepower to do the job - they're just not quite there yet.'
3. Don't confuse online with TV
Broadcasters should hold back some of their best content for their television channels and offer different material online. That was the advice of Marissa Meyer, Google's vice-president for search and user experience. Broadcasters are currently doing the opposite in a bid to arrest the decline of younger audiences and out-manoeuvre online video sites such as YouTube and Google Video.
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